Gameplan Creative

Gameplan Creative is a Chicago-based, award winning sports + entertainment branding and marketing agency with experience providing relevant, results-driven, high-end creative solutions to their valued clients. Even though Gameplan is a small agency, they offer a wide range of graphic design, ideation, video and production services with innovative branding at the core of these activities. Their extensive sports marketing expertise has lead to creative collaborations with some of the biggest brands in sports and entertainment.

To reflect the unique blend that is the Gameplan experience, I created a mark that combined the 'x's and o's' of sports and the star power of the entertainment world. These simple and classic marks together serve as a connection to Gameplan's motto to "Build Better Brands". Whether the Gameplan team is brainstorming solutions, writing scripts, animating signage, or revolutionizing the way sports teams communicate with their partners, knowing the brands of their clients is always first and foremost… and their strong icon proudly represents it.