CenturyLink Sponsorship Advertising & Activation
CenturyLink Sponsorship Integrated Marketing and Activation
CenturyLink is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. In order to connect with current and potential customers in the communities and markets they live in, CenturyLink invests in sports sponsorship to build their brand.
In my current creative director role for the CenturyLink sponsorship team, I am responsible for the development and production of the advertising CenturyLink uses to promote and activate their partnerships with 10+ professional sports teams.
Our main goal is to execute quality creative that leverages CenturyLink’s sports sponsorships to heighten brand awareness and favorability - in the ballparks, stadiums, and arenas, as well as, in-market, beyond the walls of team venues.
My work on CenturyLink’s integrated Sponsorship Advertising & Activation includes:
- TV/Radio Broadcast spots
- Digital
- OOH
- Social Media
- In-Venue Signage & Promotions
- Buzz/Experiential Marketing & Activation [learn more]
- Celebrity Endorsement
- VIP Events
- Suite Branding Design
No matter how big or how small the asset we are designing, I strive to push my team to be creative and strategic in approaching each problem to excel at our visual storytelling and to make connections between our client, the team and the fans.
Broadcast :30 TV Spot
2016 Telly Award-Winning :30 Broadcast TV Spot featuring Seattle Seahawks player Luke Willson
